When we design an alumni magazine, for example, we
look for opportunities to include callouts of related information or
illustrations to visualize an article. For research reports or strategic
plans, we suggest smart and interesting ways to display data visually, such as
charts and infographics. For annual reports, we focus on conveying the
story behind the organization, because they are most often used for donor
relations.
The process is critical in producing print materials on
time, on budget, and without complication. Our experience with print
production allows us to make smart design choices from the start and guide you
through the process of selecting the right paper, proofing, producing, and
distributing your publication.
Details matter. In multi-page layouts, there are
many small, but important things to consider — footnotes and folios,
active links for a web version, widows, orphans, copyrights, photo credits and
many more. We take pride in paying attention to the details and creating pieces
you are proud to share.
TYPES OF
PUBLICATION DESIGN:
·
annual reports
·
brochures
·
direct mail
·
factsheets
·
magazines
·
posters
·
research reports
·
strategic plans
·
viewbooks
OUR APPROACH TO
PUBLICATION DESIGN:
1.
Discovery: discuss goals, audience, discuss content
2.
Structure: develop hierarchy and
sequence of the content
3.
Ideas: generate ideas to visualize key
concepts and messages.
4.
Design: create a look and feel to express the
brand of the organization using sample pages
5.
Image assets: develop infographics, photography,
and other image assets
6.
Layout: create the layout of the full
publication
7.
Cover design: design a powerful,
representative visual sparking curiosity
8.
Production: iterations, proofing, and
working with print partners to produce and distribute your publication
